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CALCULATORS

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Each tool uses a standard formula. Enter your campaign data and get the result instantly.

CPC CALCULATOR

Cost Per Click

Find the average amount you paid for each ad click.

FORMULA CPC = Ad Spend ÷ Clicks
Use the total Google Ads spend and the number of clicks from the same period.
CPC €0.00 Enter your data to calculate the result.
QUICK REFERENCE

Google Ads formulas

CPCCost ÷ Clicks
CTRClicks ÷ Impressions × 100%
Conversion RateConversions ÷ Clicks × 100%
CPACost ÷ Conversions
ROASRevenue ÷ Ad Spend
CPMCost ÷ Impressions × 1,000
Simplified Break-even CPACustomer Revenue × Gross Profit Margin
Required BudgetTarget Conversions × Target CPA
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