Compare click-cost signals across common Irish SME sectors.
The table uses the median of five fixed, representative keyword phrases per sector. That reduces the effect of one unusually expensive or unusually cheap query while keeping the methodology reproducible.
| Sector | Median CPC | Low top bid | High top bid | Median monthly volume | Competition |
|---|---|---|---|---|---|
| Loading current benchmark… | |||||
Loading the latest successful dataset. If the provider is temporarily unavailable, the endpoint can continue serving the most recent stored benchmark.
Read CPC together with demand, bid pressure and the business model.
The median sector CPC is not a league table of good and bad industries. It is a market-pressure signal. Two sectors can show similar CPC while having very different search volume, customer value and conversion behaviour.
Median CPC
Use it as a broad reference for click cost across the five fixed keywords in that sector.
Top-of-page bids
The low and high ranges add historical auction context; they are not recommended bids for your account.
Search volume
Demand helps explain whether a budget can actually find enough traffic to spend and learn.
Competition
Advertiser competition indicates market pressure, but it does not reveal whether competitors are profitable.
Fixed sample. Same market. Repeatable collection.
The goal is not to claim one “average CPC for Ireland.” The benchmark keeps the market and keyword sets fixed, then refreshes the underlying Google Ads metrics so changes can be compared over time.
10 SME sectors
Dentists, solicitors, accountants, plumbers, electricians, cleaning, physiotherapy, estate agents, roofing and web design.
5 keywords each
Fifty fixed phrases in total. The exact list is published below so the sample can be reviewed instead of hidden.
Ireland + English
Google Ads keyword data is requested for Ireland with English as the language and search partners disabled.
Median + EUR conversion
CPC and bid medians are calculated per sector. USD provider values are converted to EUR using an ECB-reference-based exchange rate.
Dentists · 5 keywords
dentist · dentist near me · dental clinic · emergency dentist · cosmetic dentist
Solicitors · 5 keywords
solicitor · solicitor near me · family solicitor · personal injury solicitor · conveyancing solicitor
Accountants · 5 keywords
accountant · accountant near me · tax accountant · chartered accountant · small business accountant
Plumbers · 5 keywords
plumber · plumber near me · emergency plumber · boiler repair · plumbing services
Electricians · 5 keywords
electrician · electrician near me · emergency electrician · electrical contractor · electrical services
Cleaning services · 5 keywords
cleaning services · commercial cleaning · office cleaning · house cleaning · carpet cleaning
Physiotherapy · 5 keywords
physiotherapist · physiotherapist near me · physio clinic · sports physiotherapy · back pain physio
Estate agents · 5 keywords
estate agent · estate agent near me · property agent · letting agent · property valuation
Roofing · 5 keywords
roofer · roofing contractor · roof repair · flat roof repair · roofing services
Web design · 5 keywords
web design · web designer · website design · ecommerce web design · web development
Use a direct source link when referencing the benchmark.
Alex Hendler, “Irish Google Ads CPC Benchmark 2026/2027,” hendler.pro, latest live dataset: https://hendler.pro/irish-google-ads-cpc-benchmarkUse sector differences to ask better questions, not to copy someone else's budget.
If one sector has a materially higher median CPC than another, the useful next step is to ask why: are the underlying services higher value, is advertiser density greater, or are the fixed keywords more commercially urgent? The benchmark cannot answer those business questions by itself.
The fixed sample is intentionally transparent so the comparison can be reviewed. A roofing business should not budget from the web-design median, and even a roofing advertiser should research its exact service, county and keyword mix before treating the sector result as relevant.
Turn a sector CPC into a click-capacity range, then replace it with specific research.
A simple planning use is to divide a tentative monthly media budget by a realistic CPC range to estimate how many clicks the market may support. That number is only the first layer. The next questions are how many clicks could become qualified conversions and whether the resulting acquisition cost fits the business economics.
For example, a €1,000 budget and a €5 planning CPC imply roughly 200 clicks before auction variation. That does not predict leads. It simply tells you how much traffic the budget may buy if the CPC estimate is close. Use Google Ads Market Research and the Keyword CPC Checker to move from the sector benchmark to your specific market.
The benchmark is deliberately narrow so its limitations stay visible.
- Five keywords per sector cannot represent every service or search intent.
- Ireland-level data does not model city, county or neighbourhood auctions.
- The benchmark does not separate device, audience or time-of-day effects.
- Keyword CPC and bid signals are historical planning inputs, not a guaranteed future price.
- The dataset does not know conversion rate, lead quality, margin, customer lifetime value or sales performance.
- A sector median should never replace account-level first-party data once a campaign is running.
The advantage of the fixed sample is repeatability: changes can be compared over time without silently changing the keyword basket every week.
Irish Google Ads CPC Benchmark FAQ
Is this the CPC every Irish business will pay?
No. It is a planning benchmark built from a fixed representative keyword sample. Actual CPC varies by exact query, location, device, auction competition, account quality, match type, season and bidding strategy.
Where does the benchmark data come from?
The live metrics use Google Ads keyword data supplied through DataForSEO for Ireland and English-language searches. Provider CPC and bid values are converted from USD to EUR using an ECB-reference-based exchange rate.
Why use medians instead of averages?
A median reduces the influence of one unusually expensive or cheap keyword in a five-keyword sector sample. It does not make the sample universal, but it provides a more stable planning reference for this fixed methodology.
How should I use the sector CPC in budget planning?
Use the sector value as context, then research the exact service, location and keywords you plan to advertise. Convert the likely CPC range into click capacity and connect those clicks to realistic conversion economics.
Why can my real Google Ads CPC be very different from this benchmark?
Your account enters live auctions with its own queries, targeting, relevance, device mix, bid strategy and competition. The benchmark is not account-level data and does not predict a specific advertiser's results.
Can the benchmark tell me which sector is most profitable?
No. CPC and search demand do not reveal margin, conversion rate, customer value or lead quality. A high-CPC sector can still be profitable for one advertiser and unprofitable for another.
Can I cite or reuse the dataset?
Yes. Cite Alex Hendler / hendler.pro and link to the benchmark page so readers can see the latest collection date, methodology, limitations and current dataset.